Advertising
Sponsored Products, Brands and Display - how to spend less and sell more.
Amazon Attribution: How to Track External Traffic and Earn the Brand Referral Bonus
How to set up Amazon Attribution tags, which metrics to watch, and how the Brand Referral Bonus can cut your referral fees on sales you drive from outside Amazon.
3 min readAmazon Marketing Services (Amazon Ads): How to Use Each Ad Type to Scale a Brand
What used to be called Amazon Marketing Services is now Amazon Ads. Here's what each ad type does, where it fits in the funnel, and how to build a strategy that scales.
3 min readAmazon Coupons for Sellers: Fees, Setup and When They're Worth It
How Amazon coupons work for sellers, what they cost under the current fee structure, how to set one up, and how to tell if a coupon is making you money.
2 min readAmazon Sponsored Products Strategy: How to Bid for Profit, Not Just Sales
How to set Sponsored Products bids from your margins, when to use dynamic or fixed bidding, and how auto and manual campaigns work together.
4 min readFind out where your account can grow.
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