Amazon PPC Advertising

High-Impact PPC Strategies for Rapid Results

Sponsored Product, Sponsored Brand & Sponsored Display
Deals & Coupons
Video Ads
Performance Reports

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Amazon PPC Advertising

Optimising PPC Ads is essential for success on Amazon, however, focusing solely on ads will only get you so far…

Ad performance also depends on other factors like listing quality, branding and organic keyword ranking.

That’s why Amzamp’s Amazon Ads Management service, led by founder Olly Robinson, takes a holistic approach. With over 12 years of Amazon PPC advertising experience, we leverage our conversion-boosting expertise and tactics to quickly maximise PPC results.

We manage all types of Amazon Ads for your products, offering weekly reports and strategy calls.

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Fully Managed PPC

Product Sponsored Ads: Product Sponsored Ads (SPAs) are available for all sellers, appearing in top search results and competitor pages. They offer flexible targeting and bid settings. Our specialists use automatic and manual campaigns to maximise reach and efficiency, helping you quickly connect with a broader audience.

Brand Sponsored Ads: These ads feature your brand logo, custom headline, promotional image, and three clickable products. Our PPC experts optimise these ads using first hand experience, new targeting options, placements, and strategies to maximise clicks and conversions.

Product Display Ads: Allow you to advertise your products on competitor listings and under the ‘add to cart’ button. They can also appear on review pages and at the top of listings. We help you upsell and cross-sell with highly relevant Display Ads.

Years of Experience & Knowledge

Increased Traffic: By leveraging our experience and advanced software tools, we craft targeted ad campaigns that out perform the competition and reach more customers.

Balanced Ad Spend: We create tailored strategies to fit your budget, ensuring your ACoS and TACOS goal are met while maintaining sale volume.

Continuous Monitoring: Through a refined process, we routinely test and pinpoint converting and non-converting keywords to enhance campaign impact, cost-effectiveness, and drive higher conversion rates.

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Your Success is Our Success – Beyond Just Metrics

“Our priority is your growth and profitability – no matter your starting point. We act as an extension of your team, optimizing every click, campaign, and conversion to drive long-term growth on Amazon.”

– Olly Robinson, Founder of Amzamp

FAQ’s

Frequently asked questions from our valued clients

What do you need to start managing our PPC ads?

We would need specific user permissions for us to proceed. Then, our team will review your current ads, analyse competitors, and collaborate on an affordable, growth-oriented strategy for your account.

How will I know if my PPC campaigns are performing well?

We provide detailed weekly reports, tracking ASIN Rankings, ACOS, Ad Spend, ROI, TACOS, ROAS, week-on-week progress, monthly targets, and identifying areas for improvement.

How long does it take to see results?

There’s no fixed timeframe, as results vary for each account. If you already have some poorly performing ad campaigns, then these can be adjusted or turned off for immediate impact. Building new campaigns and testing keywords takes longer, typically 1-2 months for significant impact and 3-6 + months to fully optimise the campaigns. PPC advertising is constantly changing and needs daily attention to ensure cost effective bid spend and maximum customer reach.

What kind of ads do you use?

We utilise a variety of Amazon ad types to maximise your product’s visibility and sales, including Product Sponsored Ads, Brand Sponsored Ads and Product Display Ads. Each type is strategically chosen and optimised based on your specific needs and goals.

Why should I advertise on Amazon?

Advertising is vital for spotlighting your product listings, but to truly maximise your PPC campaign benefits, you must also focus on overall account health, seller ranking, and listing optimisation. These elements synergise to draw attention and generate valuable usable data. We then use these components so they seamlessly work together, providing you with a market edge that drives your Amazon success.

Why choose us?

With over 10 years of experience in Amazon PPC advertising, we excel at boosting your product’s visibility and driving sales. We use advanced tools and experience to thoroughly research your competitors to ensure your ad spend is optimised for maximum ROI. We continuously monitor and adjust your campaigns to keep TACOS low and conversions high, delivering impactful results.

Behind the Buy Box

Insider tips, strategies, and lessons to help you win on Amazon.