Introduction
Navigating the world of Amazon selling can feel a bit like trying to find a needle in a haystack—except this haystack is the size of the internet, and the needle could make you a tidy profit. But don’t worry, finding profitable products to sell on Amazon doesn’t have to be an overwhelming task. With the right strategies, you can uncover gems that not only sell well but also keep your margins healthy. Whether you’re a seasoned Amazon seller or just starting out, here are the five best ways to find high-profit products to sell on Amazon — and how to source them on the cheap.
- Introduction
- 1. Leverage Amazon’s Own Data: Use Best Seller and Trending Lists
- 2. Use Keyword Research Tools to Discover Demand
- 3. Spot Seasonal Trends and Capitalise on Them
- 4. Solve Problems with Niche Products
- 5. Tap into the Power of Private Labelling
- Conclusion
- Benefits of Partnering with Amzamp
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1. Leverage Amazon’s Own Data: Use Best Seller and Trending Lists
Let’s start with a tool that’s staring you right in the face: Amazon’s Best Sellers and Movers & Shakers lists. These are pure gold mines for product research.
- Amazon Best Sellers: This list shows the top-selling products in every category, updated hourly. It’s a great way to see what’s flying off the shelves right now. But don’t just look at the top 10; dig deeper. The gems are often a bit further down the list where competition might be less fierce.
- Movers & Shakers: This list highlights products that have had a significant boost in sales rank over the past 24 hours. It’s a fantastic way to spot emerging trends before they get too saturated.
How to Source Cheaply: Once you’ve identified a potential product, head over to Alibaba or AliExpress, where you can source similar items in bulk at a low cost. Don’t forget to negotiate with suppliers—many are willing to offer better deals than what’s listed, especially if you’re placing a larger order.
2. Use Keyword Research Tools to Discover Demand
If you’re not using keyword research to find high-profit products to sell on Amazon, you’re missing out. Tools like Helium 10, Jungle Scout, or MerchantWords allow you to see exactly what customers are searching for on Amazon.
- Keyword Search Volume: Look for keywords with high search volumes but relatively low competition. This sweet spot means people want the product, but not many sellers are meeting that demand.
- Competitor Analysis: See what your competitors are selling and how they’re ranking for those keywords. If you spot a niche with high demand but poorly optimised listings, you’ve found an opportunity.
How to Source Cheaply: Once you’ve zeroed in on a product, consider working directly with manufacturers through platforms like Global Sources or directly with local wholesalers. You might pay a bit more per unit, but shipping costs and times will be much lower, balancing out your overall expenses.
3. Spot Seasonal Trends and Capitalise on Them
Seasonality isn’t just for fashion—it can be a major driver of profits on Amazon. Think beyond just Christmas and Halloween; there are profitable products tied to back-to-school season, summer holidays, even obscure events like National Pet Day.
- Google Trends: Use Google Trends to see when certain products spike in interest. For example, BBQ tools might see a surge in the spring and summer, while cosy blankets or heaters might spike in autumn and winter.
- Amazon Sales Data: Review historical sales data using tools like Keepa or CamelCamelCamel. These tools can show you the price and sales rank history of products, helping you gauge when to jump in.
How to Source Cheaply: To get the best deals, plan ahead. Suppliers often raise prices during peak seasons, so buy off-season when demand is lower. Another option is to look for last season’s stock from wholesalers at a discounted rate.
4. Solve Problems with Niche Products
One of the most effective ways to find profitable products is by identifying common problems and offering solutions. This often involves targeting very specific niches where competition is low, but the demand is consistent.
- Niche Communities: Visit forums, Reddit threads, and social media groups related to your niche. See what people are complaining about, then find or create a product that solves those issues.
- Customer Reviews: Pay close attention to the negative reviews of existing products on Amazon. Are people complaining about a specific issue? If you can find or manufacture a product that addresses those pain points, you’re onto a winner.
How to Source Cheaply: Depending on the product, you might need to work with a manufacturer to create something custom. Sites like ThomasNet can connect you with manufacturers who can produce small batches, keeping your upfront costs lower.
5. Tap into the Power of Private Labelling
Private labeling involves finding a generic product that’s already selling well, then branding it as your own. This strategy allows you to offer a unique product without the need to develop something from scratch.
- Finding Products: Look for products on Amazon that are selling well but lack strong branding. You can also use tools like Alibaba’s “Ready to Ship” section, where you can find products that can be quickly customised with your logo and branding.
- Branding: Invest in quality branding—this is where you can stand out from the competition. A sleek logo, professional packaging, and compelling product descriptions can make all the difference.
How to Source Cheaply: With private labeling, you can often get lower prices by ordering larger quantities. However, if you’re just starting out, look for suppliers who offer minimum order quantities (MOQs) that match your budget. Over time, as your business grows, you can scale up your orders to reduce costs.
Conclusion
Finding high-profit products to sell on Amazon doesn’t have to be a guessing game. By leveraging Amazon’s data, conducting thorough keyword research, capitalising on seasonal trends, solving niche problems, and exploring private labelling, you can uncover opportunities that others might overlook. And with smart sourcing strategies, you can keep your costs low, allowing for healthy profit margins. So, whether you’re just starting out or looking to expand your Amazon empire, these strategies will help you stay ahead of the curve and keep your sales thriving.
How Amzamp Can Manage Your Amazon Account
Navigating the complexities of Amazon Seller Central can be overwhelming. That’s where Amzamp comes in. Our expert team can handle every aspect of your Amazon account, from setting up your listings to managing your PPC campaigns. With Amzamp, you can focus on growing your business while we take care of the details.
Benefits of Partnering with Amzamp
- Expert Account Management: We ensure your listings are optimised and compliant with Amazon’s policies.
- Advanced PPC Strategies: Our team develops and implements effective advertising campaigns to boost your sales.
- Inventory Management: We keep your stock levels optimal, preventing stockouts and overstock situations.
- Performance Monitoring: We track key metrics and provide regular reports, helping you make informed decisions.
Ready to take your Amazon business to the next level? Contact Amzamp today for a FREE consultation and see how we can help you amplify your sales and streamline your operations.
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