Amazon Seller Central: An Easy Guide to Maximise Efficiency

Are questions like “How do I add products on Amazon Seller Central?”, “Where can I manage my orders?”, “Can I see my business reports?”, or “How do I view my account health performance?” keeping you up at night?

Worry no more! You’ve come to the right place!

Handling Amazon Seller Central can be tricky and overwhelming, especially if you’re new. That’s why you need a clear understanding of Amazon Seller Central. This platform helps you manage every aspect of your Amazon seller business.

This guide covers everything you need to know about Amazon Seller Central, from adding products to accessing sales reports. Whether you’re a beginner or an experienced seller, you’ll find all the information you need to manage your Amazon business successfully.

Let’s dive in!

What is Amazon Seller Central?

Amazon Seller Central is an online dashboard that allows sellers to start, manage, and grow their Amazon businesses. Sellers can manage payments, product catalogs, inventory, order fulfillment, pricing, advertising, and more. It’s a portal where you can start and manage your online business without worrying about things like designing and maintaining a personal website or processing returns.

If you opt for Amazon FBA (Fulfillment by Amazon), Amazon will take care of picking, packing, and shipping your orders, making it easier than ever to become an Amazon seller.

What can you do in Amazon Seller Central?

Amazon Seller Central is the core hub for your Amazon operations. The tabs at the top of the page give you access to all the features. You can manage your products, inventory, orders, reports, performance analytics, set up promotions, and access customer service tools. You can also view business and inventory reports, as well as manage your payments.

Essential information to get started

To start selling on Amazon, set up your Seller Central account with the following information:

• Bank account number and routing number
• Chargeable credit card
• Government-issued national ID
• Tax information
• Phone number

How to create your Amazon Seller Central account

1. Go to Amazon Seller Central.
2. Click on “Sign up.”
3. Enter your name, email ID, and password.
4. Select your country and language.
5. Enter your business address and telephone number.
6. Choose your selling plan (Individual or Professional).
7. Provide your bank and tax information.
8. Read and accept the Seller Agreement and Privacy Notice.
9. Click “Create your Amazon account.”
10. You’ll receive a confirmation email. Click on the link in the email to complete your registration.

Costs of selling on Amazon

There are different fees depending on your selling plan and product types:

• Subscription fees: The Professional selling plan costs $39.99 per month, while the Individual selling plan costs $0.99 per item sold.
• Selling fees: These include referral fees (a percentage of the selling price that varies by product category) and variable closing fees (for specific media categories).
• Shipping fees: Applied when you fulfill orders yourself, based on the product category and shipping service chosen by the customer.
• FBA fees: Fees for order fulfillment, storage, and additional services for items fulfilled by Amazon.

Selling methods: FBA or FBM

• Fulfillment by Amazon (FBA): Amazon handles storage, shipping, and customer service for your products.
• Fulfillment by Merchant (FBM): You handle your fulfillment and shipping, giving you more control over your inventory and customisation options.

Key features of the Amazon Seller Central dashboard

• Catalog: Create, upload, and manage products.
• Inventory: Manage product inventory, shipments, and global presence.
• Pricing: Set and monitor product prices.
• Orders: View and manage orders and their fulfillment status.
• Advertising: Create and manage ad campaigns using Amazon PPC and other promotional tools.
• Reports: Track business health with reports on payments, orders, advertising, and taxes.
• Performance: Monitor customer feedback, messages, and account health.

How to add products on Amazon Seller Central

1. Log in to Amazon Seller Central.
2. Navigate to the “Catalog” tab.
3. Select “Add a Product” from the dropdown menu.
4. For new products, click “I’m adding a product not sold on Amazon.”
5. Select your product type/category.
6. Fill in product information (title, brand name, UPC, images, search terms).

For existing products, enter the ASIN and click “Sell this product.” Create your offer by specifying the price and fulfillment method (FBA or FBM).

Expert tips for selling profitable products on Amazon

1. Ensure the product’s price falls between $10 and $50.
2. The product should make at least 10 sales a day.
3. Top 3 related keywords should have 10,000+ monthly searches on Amazon.
4. Avoid seasonal products; aim for year-round sales.
5. Choose small, lightweight products (under 2-3 pounds).
6. Avoid products with brand names or trademarks.
7. Ensure the product can be sourced for 25% or less of the sale price.
8. Look for opportunities to optimise product listings and improve search rankings.
9. Ensure easy and quick sourcing, preferably from China.
10. Avoid fragile products.
11. Look for products that encourage recurring purchases.

Amazon Seller Central: Do’s and Don’ts

Do’s:

1. Work on your product listing: Write high-quality descriptions with relevant keywords.
2. Learn to read your business metrics: Track key performance indicators.
3. Monitor your inventory level: Ensure products are well-stocked.
4. Provide customer service: Handle returns, refunds, and customer queries efficiently.
5. Research marketing campaigns: Use Amazon Sponsored Ads to promote products.
6. Look into your taxes: Understand and manage your tax liabilities.

Don’ts:

1. Don’t provide expensive/late shipping: Keep shipping costs low and deliveries timely.
2. Don’t purchase reviews: Use legitimate methods to gather reviews.
3. Don’t fail to understand Amazon’s fees and charges: Use the FBA calculator to estimate profits.
4. Don’t use more than one seller account: Only if you have a legitimate business reason.

Changing account information in Amazon Seller Central

1. Log in to your Amazon Seller Central account.
2. Go to the “Settings” tab.
3. Click on “Account Info.”
4. Select the information you want to change.
5. Make the desired changes and click “Save.”
6. Review and submit the changes.

Granting Amazon Seller Central access to a third person

1. Navigate to “Settings” in the top right corner.
2. Click on “User Permissions.”
3. Add a third person as a user to your seller account.

Contacting Amazon Seller Support

You can contact Amazon Seller Support through the “Contact Us” page on Amazon Seller Central. Options include searching help topics, calling the support team, or reaching out via email or live chat.

Wrapping it up

Mastering Amazon Seller Central is key to a successful Amazon business. With this guide, you should now have a better understanding of how to manage your Amazon Seller Central account efficiently. As you progress, make sure to understand all the key features to maximise the benefits of the platform.

Do you find this article useful? Share your thoughts in the comments below! Follow the SellerApp blog for the latest seller updates, tips, and strategies to help you make the most of Amazon as a seller.

How Amzamp Can Manage Your Amazon Account

Navigating the complexities of Amazon Seller Central can be overwhelming. That’s where Amzamp comes in. Our expert team can handle every aspect of your Amazon account, from setting up your listings to managing your PPC campaigns. With Amzamp, you can focus on growing your business while we take care of the details.

Benefits of Partnering with Amzamp

• Expert Account Management: We ensure your listings are optimised and compliant with Amazon’s policies.
• Advanced PPC Strategies: Our team develops and implements effective advertising campaigns to boost your sales.
• Inventory Management: We keep your stock levels optimal, preventing stockouts and overstock situations.
• Performance Monitoring: We track key metrics and provide regular reports, helping you make informed decisions.

Ready to take your Amazon business to the next level? Contact Amzamp today for a free consultation and see how we can help you amplify your sales and streamline your operations.

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